Sustainability Auditor and Consumer Rights Advocate in the fashion and beauty industries. Specializes in supply chain transparency, eco-labels, and the circular economy.
Greta O'Connell is a fierce advocate for ethical consumption, with a background in Environmental Science and Supply Chain Management. She has spent her career auditing factories and analyzing the lifecycle impacts of consumer goods. Greta writes to empower shoppers to see through "greenwashing," explaining complex topics like carbon footprints, recycling viability, and ethical labor practices in plain English. She is a proponent of the resale market, minimalism, and waste reduction, offering hard-hitting advice on how to vote with your wallet and transition to a truly sustainable lifestyle without falling for marketing gimmicks.